Concept 02 · Drop
YOUR NAME 001
A heavyweight hoodie with your name on it. 500 numbered pieces, never restocked.
Truffle Studio · Concept deck
02
What we saw in your audience
They’re already asking.
They ask where it's from
Every fit video gets “link?” and “where is that from?”. The demand is already there.
They want to belong
Your audience uses your catchphrase in the comments. They would wear it.
Scarcity works here
A small, numbered run suits an audience this loyal. When it's gone, it's gone.
03
The product
What we’d make.
A heavyweight cotton hoodie in black, embroidered with your name, with a numbered gold tag. Sampled until you're happy, made to the pre-order number.
- 500 numbered pieces
- Heavyweight cotton
- Embroidered, not printed
- Never restocked
04
How it launches
Told by you first.
- T-10The first sample, on camera
- T-3Close-ups of the embroidery
- T-0Pre-orders open, told by you first
- T+2Last call before it closes
We prove demand first, with pre-orders or a waitlist. If it isn’t there, we don’t build it, and nobody is charged.
05
The numbers
Simple maths.
£65
Each
500
Numbered pieces
£0
Your upfront cost
You
Approve every step
Example figures to show the format. Your real deck uses your audience and real quotes.
You
Create. Approve. Show up for launch.
Us
Design, making, the app or the factory, fulfilment, support. And the money to build it.
Could be yours.
Your concepts are made for your fans. It starts with a two-minute application.